![]() ![]() You can learn more about backgrounds in Chapter 7, "Designing Backgrounds." If the logo you're using has a lot of rules and regulations about its appearance, it's always a safe bet to animate the background that will appear behind a logo rather than manipulating the actual logo. Figure 4.1 shows an example of a style guide so you see what we mean. ![]() Many guides will specify exact color values, specific fonts, text placement, and its respective point size. For example, some style guides will specify that the logo can only appear on a solid white background. It has a direct impact on what exactly can and can't be done when animating the logo. The style guide is created to ensure that the logo will always be used and seen in the best possible light. With this knowledge, most companies will create a style guide to go along with their logo. Whether it's a large corporation or a small business, everything from the color to the placement of that logo says something about that business. By the end of this chapter, you'll learn how to move seamlessly between these applications and begin to develop your own personal animation workflows, no matter where you start. Each application and file format has its own advantages and disadvantages. Where do you start? Do you begin in Adobe Illustrator, Adobe Photoshop, or Adobe After Effects? Well, there is no right or wrong answer. In this chapter we'll examine various workflows to help you find those opportunities where others might find difficulty. Usually supplied by the original logo designer, these rules specify how the logo is to appear to best represent its brand. Even if the stars align and we somehow end up with the proper files in their preferred format, logos also come with rules. Unfortunately, so is dealing with not receiving the most optimum file formats to work with. Often, this is a kind of "rite of passage" for young motion graphics artists. If you've been in motion graphics for any amount of time, most likely you've been asked to animate a logo. A pessimist sees the difficulty in every opportunity an optimist sees the opportunity in every difficulty. ![]()
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